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West Coast Trends, Inc. was founded in 1990 by Jeffrey Herold, an entrepreneur, avid surfer, golfer and pilot. While surfing, Jeff wanted to fill a void in the golf marketplace and envisioned transforming his wetsuit into protective golf club head covers. Soon after he introduced a line of premium neoprene covers - aptly named The Club Glove - which quickly became popular with golfers of every skill level.
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